New branding for DIOPTIC

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Just like the mission statement, a company’s logo represents the values and identity of a company. Our slogan “Thinking your optics” and the logo have accompanied us for many years. In the meantime, not only our services and our customer base have expanded. We have also evolved as a company. We now want to reflect this progress in our branding.

DIOPTIC Slogan, Logo

Our identity in a fresh design

We are proud to present our new logo and our new slogan “creating optical solutions“. While staying true to our identity, we now also reflect our expanded focus outwardly.

Our new slogan succinctly embodies the DIOPTIC mission statement:

Creating: We develop optical systems for your applications.

Optical: We are experts in optical technology.

Solutions: Your challenges drive our development.

DIOPTIC Niederlassung in Rochester, New York, USA

Focus on individual customer solutions

The new slogan is also intended to convey that we offer not just products, but also complete solutions in the optics industry. We get to the bottom of our customers’ challenges and explore what is physically feasible. From the initial idea to the implementation of customized optical solutions, we accompany customers through the entire process to provide them with a solution that meets their individual requirements.

The founding of DIOPTIC Inc. in Rochester, NY, was not only an important step for us, but also signals our intent to further expand and promote the company’s international relationships. With the new slogan “creating optical solutions”, we want to address also our international customer base.

Please contact:
Jean-Michel Asfour
Phone: +49 6201 65040 00